Luxury Branding and Web Packages
Luxury and Bespoke Service
To maintain a high standard of quality and personalised attention, I offer my luxury services to a select few clients per year. This allows me to fully immerse myself in each project, delivering results that are tailored to your unique vision. Availability is limited, so booking is essential to reserve your spot.
Do you need design help but don’t quite know where to start? My bespoke packages offer reliable and effective design support tailored to your needs. Whether you’re a local South African business or an international client, I offer pricing in both Rands (ZAR) and Dollars (USD) to accommodate you!
Package Options:
1. New Brand Package: Brand Identity Launch
Target Audience: Entrepreneurs or businesses launching a new brand.
Scope:
- Brand Identity Development: Includes logo design, colour palette, typography, visual elements, etc.
- Brand Guidelines: A detailed guide on how to use the brand elements.
- Basic Brand Strategy: Simple positioning, core values, and messaging.
- Consultation: 1-2 strategy sessions.
Total Hours include research, design, strategy, meetings, and revisions.
Price: R11,520 (ZAR)
2. Growth Package: Website Development
Target Audience: Small businesses or individuals needing a professional website.
Scope:
- Website Development: 5-7 pages (home page, about, contact, services, etc.).
- SEO Optimisation: Ensuring the website is optimised for search engines.
- Responsive Design: Mobile-friendly design for all devices.
- Third-Party Integrations: Analytics, email sign-ups, payment gateways, etc.
- Consultation: 1-2 strategy meetings to define the website structure, UX, and content.
Total Hours include research, design, development, testing, and revisions.
Price: R28,800 (ZAR)
3. Expansion Package: Flourish with Full Branding & Web
Target Audience: Established businesses looking for a full overhaul of their brand and website.
Scope:
- Full Brand Development: Complete identity (logo, colors, typography, collateral like business cards, etc.).
- Brand Guidelines: Detailed guidelines for consistent use of the brand.
- Advanced Brand Strategy: A detailed brand strategy, including positioning, messaging, and audience insights.
- Website Development: A fully custom WordPress or Shopify website with e-commerce, integrations, and custom features.
- Digital Marketing Assets: Social media graphics, banners, email templates, promotional content, etc.
- Consultation: strategy sessions to align with ongoing brand and website updates.
Total Hours include branding, website development, marketing assets, and consultations.
Price: R57,600 (ZAR)
How It Works:
- Choose Your Package: Select the package that aligns with your current business needs: whether you need brand identity, website development, or both.
- Consultation: I’ll guide you through an initial consultation to understand your business goals, design preferences, and overall vision.
- Execution: I’ll get to work on your branding and website, delivering the project based on your chosen package and the agreed-upon hours.
- Optional Retainer: After your project is completed, you can opt for a retainer to maintain your brand’s visual consistency, update your website, and support your marketing efforts.
- Priority Access: Retainer clients get priority access to my services for ongoing projects.
Retainer Packages for Ongoing Support (Optional)
After completing any of the above packages, clients may opt for a monthly retainer to maintain their brand, website, and marketing assets.
Retainer Pricing:
1. Basic Retainer Package: 5 Hours
Price: R3,500/month (ZAR) or $190/month (USD)
2. Standard Retainer Package: 10 Hours
Price: R6,500/month (ZAR) or $350/month (USD)
3. Premium Retainer Package: 20 Hours
Price: R12,000/month (ZAR) or $650/month (USD)
Rush Orders & Extra Hours:
If you need faster turnarounds for any design tasks, or require additional hours beyond your package, we can discuss these separately. Rush orders are billed at 1.5x the hourly rate of R800 (ZAR) / $45 (USD)
Base Hourly Rate:
- R800 per hour (ZAR) or $45 per hour (USD)
- Rush Rate: R1200 per hour (ZAR) or $67.50 per hour (USD)
Payment Options:
- PayPal (USD) or South African bank transfer (ZAR)
- Monthly payments are due at the start of each month.
How to Pay:
- Payment Options: Secure payments via PayPal (USD) or local South African bank transfer (ZAR).
- Monthly Billing: Retainer packages are billed monthly, with payments due at the start of each new month.
Customer Reviews
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WENDY FREDRIKSSON
Karen has been an absolute pleasure to work with, from her ability to quickly and thoroughly understand the brief, to her creative contributions in the conceptual process, and her streamlined and efficient work flow, to the delivery of exquisite design. She’s an excellent communicator throughout the process, and never misses a detail. In my field of work time is always of the essence and Karen’s ability to just nail it every time makes all the difference.
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GERDA DE WET, ROOIBOS LIMITED
Rooibos Ltd has been working with Karen since 2008 on various projects – and it always has been an absolute pleasure. The level of service and communication has been outstanding and refreshing. Efficient, good service, very courteous, professional and got the job done perfectly!
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KATHY LEVERTON, CAPE HIKE AND CLIMB
Karen is very friendly, patient and understanding. She takes your half ideas of what you want and turns them into a fantastic presentation. Karen built a beautiful website for me that has everything I wanted, as well as a few extra features I didn’t know I wanted, but turns out I needed.
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URIEL FILIBA
I've had the pleasure of collaborating with Karen Hermans since 2017, and from the very outset, she infused our challenging creative projects with a dynamic new energy. Karen possesses a remarkable talent for grasping the essence of what we envisioned and translating that into impactful, high-quality deliverables. Her understanding of client objectives, combined with her swift and straightforward approach to project execution, sets her apart. Karen consistently exceeds expectations, going above and beyond to deliver excellent results.
Upon transitioning to a new role, one of my first actions was to involve Karen in our projects, where she quickly proved her superiority over other professionals we were engaged with. Her contributions have been invaluable, enhancing numerous projects and solidifying a highly valued and ongoing partnership. I am immensely grateful for Karens dedication and the outstanding quality of her work. I cannot recommend her highly enough to anyone seeking a true professional who delivers results that truly resonate with their audience…. And how quick she is.
Lastly, and most importantly, Karen is a true artist. This distinction sets her apart from many designers, strategists, or marketers. Her artistry shines through in her projects, allowing her to express complex ideas and emotions through diverse mediums. Her work does not just meet expectations—it resonates on a deeper level, embodying true creative vision. I am immensely grateful for Karens dedication, contribution to my portfolio and the outstanding quality of her work.
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RAYMOND SIEBRITS, KLEIN RIVER CHEESE
Working with Karen is as seamless as having a full-time professional in our business. Turnaround times are epic, communication crisp, and results always exceed expectations. This is highly valuable for a small business that cannot carry a permanent talent. Karen also brings a friendly, human, and personalised element to the projects we undertake together – something sadly lacking in today’s remote and over-digitised world. We would highly recommend Karen’s services for creative and technical design – whether it be from developing brand identity, packaging artwork, digital real estate, or even just a traditional old business card.
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DEVIN ABRAHAMSON, FRIXION ADVENTURES
From my first interaction with Karen, all the anxiety and pressure of coming up with a completely new brand and logo diminished immediately.
Karen had a great organic system whereby she would send ideas/thoughts/examples and we would back and forth with each other. She guided me in ways I had very little knowledge about. The way a logo needs to fit into social media platforms, black and white vs colour, contrasts, simplicity vs complex and most importantly the different formats. She provided me with ALL the formats I needed and still use all the time for stickers, marketing material, printing of mugs, contrasting black and white and for designing my social media posts. She is efficient, extremely professional and gave me great advice after the project was completed. I would not hesitate to recommend Karen Hermans for your Digital Design needs and requirements.
Thank you so much Karen, I love my company’s logo.
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DOMINIQUE GAUD
Some of the most cherished pieces in my art collection are the ones by the talented artist Karen Hermans, whose captivating portrayal of waves holds a special place in my heart. Her mesmerising interpretation of ocean waves captures the fluidity and power of the sea with grace and precision. Each brushstroke seems to dance across the canvas, evoking a sense of movement and tranquility that speaks to my love of the ocean. Karen’s artwork serves as a constant reminder of the endless beauty and ever-changing nature of the sea, bringing a sense of calm and wonder into our home.
Art brings feelings of connection and Karen’s pieces are cherished treasures that catch the eye of every visitor to our home, connecting them to the timeless rhythm of the waves.
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PETER KRUG, GINGKO SPA
Karen has worked on our digital and print media advertisement campaigns for a number of years. We have always been satisfied with Karen’s work and would not hesitate to recommend her services to any prospective client.
Furthermore, I would like to acknowledge the high standard of work, her creativity and punctuality on delivery deadlines that she has always delivered, is exemplary! -
DR ANGELA ASSAD-LEVIN
I had the pleasure of experiencing Karen’s skill in web design. It was a seamless process. She was patient and understanding and professional at all times.
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GAYLEEN MCQUEEN
I have known Karen for several years. I have made use of her services in design on several occasions, and in addition, photography and work on my website. She has excellent work ethics and is very professional.
Gayleen McQueen, original owner of Gayleen’s Decadence
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JOANNE HOLMWOOD
I have no hesitation in recommending Karen to any company.
Karen has done design work for us on a number of our products and we have been very happy with all her work. She has been prompt and extremely efficient in supplying our label designs and very helpful along the way too. We would definitely like to work with her again in the future for our up and coming products.Joanne Holmwood, original owner of O’Natural