Services

Creative solutions designed to help your business grow with clarity, intention, and beautiful visual storytelling.

With 24+ years of creative practice across multiple industries, I offer a blend of strategic thinking and artistic execution — helping you build a brand that feels aligned, communicates clearly, and stands out with confidence.

for collectors, interior decorators & gift seekers

Artwork & Decor

Original paintings and art direction for meaningful, expressive spaces.

Whether you’re an art lover, a homeowner refreshing your space, or an interior designer sourcing unique work, I create pieces that bring warmth, personality, and story into every room.

  • Original paintings
  • Custom commissions
  • Artwork for interiors
  • Print options for select works

Perfect for
Anyone wanting art that feels personal, intentional, and designed to elevate a space.

More info in link below:

Fine Art Commissions

for your brand or product

Graphic Design

Purpose-driven design that strengthens your brand’s identity and communication.

Clear, thoughtful design helps people recognise you, trust you, and choose you. I create visual assets that support your business long-term while keeping everything consistent, intentional, and on-brand.

Design services include

  • Full Brand Identity Systems
  • Brand Guides & Packaging Design
  • Illustration & Icon Design
  • Print Materials (flyers, brochures, menus, stationery, signage)
  • Social Media Graphics
  • Advertising & Campaign Assets

Outcomes you can expect

  • A recognisable and cohesive brand identity
  • Visual assets that make your business look polished and professional
  • Design that communicates clearly and elevates your customer experience

Rates: (please enquire)

  • Standard: per hour
  • Rush: 1.5 x hourly rate
  • Retainers Available – Discounted

Daily Rates:

  • Half Day (3.5hrs)
  • Full Day (7hrs)
  • Daily Rate for Extended Projects (10hrs)

Retainers available for clients who need consistent monthly design support.

Make A Booking

design and development

Website Design

Custom, conversion-focused websites that align beauty, clarity, and functionality.

Your website is often the first experience clients have with your business — it should be clear, modern, and easy to navigate. I design and develop sites that feel like you, support your business goals, and function beautifully across devices.

What I create

  • Custom-designed websites
  • E-commerce setups
  • Portfolio & service-based sites
  • SEO-aligned layouts
  • Mobile-responsive builds
  • UX-focused page structures

What you’ll gain

  • A website that looks beautiful and works hard for your business
  • Clear communication that guides visitors towards bookings or purchases
  • A streamlined backend that makes managing your site easier

Investment

Each website is custom quoted based on:

  • Number of pages
  • E-commerce requirements
  • Branding needs
  • Integrations / additional functionality

If you'd like, I can also provide copywriting support.

Email For More Information

Strategy & creative direction

Creative Consulting

Clarity-building guidance for creative business owners, founders, and small brands.

Sometimes you simply need a creative brain to help you get unstuck, refine ideas, or create direction. These sessions give you expert support — fast — with clear steps to move forward confidently.

What we can cover

  • Brand positioning & messaging
  • Visual direction and moodboards
  • Campaign or content planning
  • Website audits & creative improvement
  • Product development input
  • Business structure, pricing, and packaging guidance

Sessions are practical, focused, and results-oriented.

Pricing

  • 90-minute creative strategy session (online)
  • Half-day / full-day creative consulting available
  • Monthly retainers for businesses needing ongoing creative direction

Retainer Options

  • See retainer options below

Retainers offer priority access, consistent support, and reduced hourly rates.

Make Contact

Retainer Packages (3-month minimum)

Ideal for clients who need ongoing support with design, strategy, or creative services.
  • Standard – 10 hrs/month
    For startups, social media upkeep, or light design work.

    Professional – 20 hrs/month
    For small teams or businesses with regular content and branding needs.

    Premium – 40 hrs/month
    For larger campaigns, product launches, full-service creative support.

    Custom packages can be arranged upon request.

  • Retainer Benefits:

    • Lower hourly rate
    • Priority booking
    • Flexibility across services (design, strategy, consulting)
    • Consistent support without project-by-project admin
  • Notes:

    • 3-month minimum commitment
    • Unused hours do not roll over
    • Package option can be adjusted in future months
    • Payment via EFT or PayPal
    • Design agreement required before commencement
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Why Work With Me

  • Clean, intentional design rooted in clarity and purpose
  • 24+ years of creative experience
  • A collaborative, organised, and friendly working style
  • Fast communication and consistent delivery
  • A minimal, modern aesthetic designed to elevate your brand

Graphic Design Portfolios

Over the last 24+ years I've created thousands of assets and designs. Below are links to a few projects I've been involved in.

General Short Portfolio |  Focus on Packaging Portfolio

Graphic Design | Art Direction | DTP | Finished Art | Visual Art | Website Development | Project Management | Brand Development | Creative Consulting | Mixed Media Fine Art | Portraiture & Illustration | Private / Corporate Commissions | Film & TVC

Ready to start?

Whether you need artwork, design support, a new website, or creative strategy — I’d love to help bring your vision to life and get stuff done.

  • WENDY FREDRIKSSON

    Karen has been an absolute pleasure to work with, from her ability to quickly and thoroughly understand the brief, to her creative contributions in the conceptual process, and her streamlined and efficient work flow, to the delivery of exquisite design. She’s an excellent communicator throughout the process, and never misses a detail. In my field of work time is always of the essence and Karen’s ability to just nail it every time makes all the difference.

  • GERDA DE WET, ROOIBOS LIMITED

    Rooibos Ltd has been working with Karen since 2008 on various projects – and it always has been an absolute pleasure. The level of service and communication has been outstanding and refreshing. Efficient, good service, very courteous, professional and got the job done perfectly!

  • KATHY LEVERTON, CAPE HIKE AND CLIMB

    Karen is very friendly, patient and understanding. She takes your half ideas of what you want and turns them into a fantastic presentation. Karen built a beautiful website for me that has everything I wanted, as well as a few extra features I didn’t know I wanted, but turns out I needed.

  • RAYMOND SIEBRITS, KLEIN RIVER CHEESE

    Working with Karen is as seamless as having a full-time professional in our business. Turnaround times are epic, communication crisp, and results always exceed expectations. This is highly valuable for a small business that cannot carry a permanent talent. Karen also brings a friendly, human, and personalised element to the projects we undertake together – something sadly lacking in today’s remote and over-digitised world. We would highly recommend Karen’s services for creative and technical design – whether it be from developing brand identity, packaging artwork, digital real estate, or even just a traditional old business card.

  • URIEL FILIBA

    I've had the pleasure of collaborating with Karen Hermans since 2017, and from the very outset, she infused our challenging creative projects with a dynamic new energy. Karen possesses a remarkable talent for grasping the essence of what we envisioned and translating that into impactful, high-quality deliverables. Her understanding of client objectives, combined with her swift and straightforward approach to project execution, sets her apart. Karen consistently exceeds expectations, going above and beyond to deliver excellent results. 


    Upon transitioning to a new role, one of my first actions was to involve Karen in our projects, where she quickly proved her superiority over other professionals we were engaged with. Her contributions have been invaluable, enhancing numerous projects and solidifying a highly valued and ongoing partnership. I am immensely grateful for Karens dedication and the outstanding quality of her work. I cannot recommend her highly enough to anyone seeking a true professional who delivers results that truly resonate with their audience…. And how quick she is. 


    Lastly, and most importantly, Karen is a true artist. This distinction sets her apart from many designers, strategists, or marketers. Her artistry shines through in her projects, allowing her to express complex ideas and emotions through diverse mediums. Her work does not just meet expectations—it resonates on a deeper level, embodying true creative vision. I am immensely grateful for Karens dedication, contribution to my portfolio and the outstanding quality of her work. 

  • DEVIN ABRAHAMSON, FRIXION ADVENTURES

    From my first interaction with Karen, all the anxiety and pressure of coming up with a completely new brand and logo diminished immediately.

    Karen had a great organic system whereby she would send ideas/thoughts/examples and we would back and forth with each other. She guided me in ways I had very little knowledge about. The way a logo needs to fit into social media platforms, black and white vs colour, contrasts, simplicity vs complex and most importantly the different formats. She provided me with ALL the formats I needed and still use all the time for stickers, marketing material, printing of mugs, contrasting black and white and for designing my social media posts. She is efficient, extremely professional and gave me great advice after the project was completed. I would not hesitate to recommend Karen Hermans for your Digital Design needs and requirements.

    Thank you so much Karen, I love my company’s logo.

  • DOMINIQUE GAUD

    Some of the most cherished pieces in my art collection are the ones by the talented artist Karen Hermans, whose captivating portrayal of waves holds a special place in my heart. Her mesmerising interpretation of ocean waves captures the fluidity and power of the sea with grace and precision. Each brushstroke seems to dance across the canvas, evoking a sense of movement and tranquility that speaks to my love of the ocean. Karen’s artwork serves as a constant reminder of the endless beauty and ever-changing nature of the sea, bringing a sense of calm and wonder into our home. 

    Art brings feelings of connection and Karen’s pieces are cherished treasures that catch the eye of every visitor to our home, connecting them to the timeless rhythm of the waves.

  • PETER KRUG, GINGKO SPA

    Karen has worked on our digital and print media advertisement campaigns for a number of years. We have always been satisfied with Karen’s work and would not hesitate to recommend her services to any prospective client.

    Furthermore, I would like to acknowledge the high standard of work, her creativity and punctuality on delivery deadlines that she has always delivered, is exemplary!

  • DR ANGELA ASSAD-LEVIN

    I had the pleasure of experiencing Karen’s skill in web design. It was a seamless process. She was patient and understanding and professional at all times.

  • GAYLEEN MCQUEEN

    I have known Karen for several years. I have made use of her services in design on several occasions, and in addition, photography and work on my website. She has excellent work ethics and is very professional.

    Gayleen McQueen, original owner of Gayleen’s Decadence

  • JOANNE HOLMWOOD

    I have no hesitation in recommending Karen to any company.
    Karen has done design work for us on a number of our products and we have been very happy with all her work. She has been prompt and extremely efficient in supplying our label designs and very helpful along the way too. We would definitely like to work with her again in the future for our up and coming products.

    Joanne Holmwood, original owner of O’Natural

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