Revitalising the Brand: My Design Journey with One Co.

I had the incredible opportunity to work on the rebranding of One Juice, now known as One Co. This project involved updating drink labels and creating marketing materials that reflect the brand’s fresh vision. Here’s a read into the process and the designs that came to life!

The Brief
The goal was clear: modernise the brand while retaining its essence. One Co. aimed to enhance its appeal to a broader audience through updated drink labels and promotional materials.

Design Process
I took over the rollout of the labels from another agency, building upon their initial concepts. Collaborating closely with the marketing director and the One Co. team, I focused on refining the designs to better align with the brand's identity and target market.

Consultation and Collaboration
Working with the marketing director was crucial for this project. The other directors insights and feedback also guided the updates, allowing us to craft a cohesive design strategy that truly represented the brand.

Final Designs
The updated drink labels feature a bold colour palette and modern typography, designed to stand out on shelves and capture attention. Each label tells a story about the flavour within, inviting consumers to explore the One Co. experience.

Marketing Materials
In addition to the labels, I developed a range of marketing materials, including posters, banner wall designs, table talkers, and social media graphics, that align with the new brand identity. These materials are designed to engage customers and enhance brand visibility.

Handover and Usage
Once the designs were finalised, I handed over the finished artwork to the One Co. team, who managed the printing on their end. To date, they are actively using my artwork files in their promotional efforts.

This project was an excellent experience that reminded me of the importance of adaptability in a design collaboration. I’m excited to see how One Co. resonates with consumers.